Job Description

Benefits:

Life insurance

Paid holidays

Disability insurance

401(k) matching

Dental insurance

Flexible schedule

Health insurance

Paid time off

Vision insurance

Copywriter, Federal Government Advertising & Social Media

We are currently seeking a skilled Copywriter with Federal Government experience and 5+ years’ professional copywriting experience to create high-impact content for digital advertising campaigns, social media platforms, public awareness initiatives, and integrated communications programs.

The ideal candidate combines creative excellence with a deep understanding of federal communications, public affairs, and audience engagement strategies. You will support federal clients by developing persuasive advertising copy and engaging organic social media content that advances mission-driven objectives and reaches diverse audiences. To be considered, you must be a U.S. citizen, able to pass a background check for security clearance, and available to work on-site in Washington, DC.

Job Duties / Responsibilities:

Develop creative and persuasive copy for digital advertising campaigns across paid social, display, search, video, and programmatic channels.

Write campaign messaging that drives awareness, engagement, recruitment, education, and behavioral change.

Create compelling headlines, calls-to-action, ad copy variations, and campaign concepts.

Create engaging organic content for platforms including LinkedIn, Facebook, Instagram, X, and YouTube.

Develop social media content calendars and campaign messaging strategies.

Adapt content and tone for specific audiences and platforms while maintaining brand consistency.

Write captions, social posts, and video scripts.

Translate complex policy, programmatic, and technical information into clear, audience-friendly messaging.

Develop content that aligns with agency goals, brand guidelines, and communication strategies.

Support awareness, outreach, recruitment, public education, and stakeholder engagement campaigns.

Research target audiences and tailor messaging to maximize impact.

Ensure all content follows Federal Plain Language Guidelines and agency communication standards.

Support accessibility and Section 508 best practices where applicable.

Skills & Requirements:

Bachelor's degree in Communications, Journalism, Marketing, English, Public Relations, or a related field.

5+ years of professional copywriting experience.

Proven experience supporting Federal Government agencies or government contracting environments.

Strong portfolio demonstrating:

Digital advertising campaigns

Social media content

Public awareness communications

Website and marketing content

Exceptional writing, editing, and proofreading skills.

Experience translating complex information into clear, actionable messaging.

Knowledge of federal communications, public affairs, and outreach efforts is preferred.

Familiarity with social media analytics and performance optimization an asset.

Experience with content management systems and social media management tools a plus.

Understanding of SEO and digital marketing best practices preferred.

Public Trust clearance or ability to obtain one is preferred.

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